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If you're not a cigar smoker, and you're looking to buy a gift for one, it can be intmidating to walk into a cigar shop and buy something your cigar-smoker friend will like. There are a couple of ways to deal with this. First, try to find out in advance their brand of choice. If you don't know, ask the cigar shop attendant for a recommendation based on how long your smoker has been smoking cigars and how often. If that fails, you can't go wrong with a popular brand like Macanudo, Arturo Fuente, Don Kiki, or Romeo y Julieta.