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Not all cigars are at a premium price. There are cheap cigars available. Many peoples' first experience is with a cheaper brand of cigar. These cigars are produced quicker by machines and use lesser quality tobaccos. But, these cigars can be enjoyable too.
There are times for quality and there are times for quantity. Nearly 20% of the cigars in the industry are made with machines rather than rolled, which is the handmade way that has been practiced for hundreds of years.